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Lorax Partnerships, LLC
1200 Light Street
Baltimore, MD 21230




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Employee Spotlight

Lorax Making Headlines

While typically Lorax is tirelessly working to help our clients meet their sustainability goals, this quarter, we took a moment to share our expertise in the fields of green building and wellness in the built environment.  The green building and sustainability industry is ever evolving and adapting to the changing market.  Lorax has seen trends in our local market as well as changes on a national scale to what building occupants are looking for and how we can best engage key stakeholders in green building. With new rating systems and benchmarking opportunities, it is no wonder local and national periodicals are looking to us to shed some light on the subject.

Featured in Baltimore Business Journal:  

While initially a challenge and a differentiator, over the last 20 years since its inception, Leadership in Energy and Environmental Design (LEED), has become the standard for developers, architects, engineers, contractors, building operators, and occupants for their projects and developments. More and more of these stakeholders are looking to stay ahead of the curve to differentiate their properties from the rest.

Lorax is finding that the demand for health and wellness in the built environment is trending up.  Specifically, WELL and Fitwel are two new building rating systems that measures a building’s performance based on their health parameters rather than their environmental enhancements.

According to our Managing Director, Krystal O’Hara, health and wellness “is the second tier of sustainability.” It goes beyond efforts that have become common place in the design and construction industry.

Visit the link to read the full BBJ article featuring Krystal’s expertise on the topic as well as contribution from our friends at Hord Coplan Macht!

Contributed to Building Operating Management – October Issue:

Have you flipped through the October “Green Issue” of Building Operating Management magazine yet? If you get the chance, make sure to check out Katie’s contribution, LEED Guidance for Green Interiors article on page 20-22, co-authored with Stuart Kaplow of Kaplow Attorneys at Law.

Geared specifically towards facility managers and their opportunities for involvement in maintaining a green building, this write up dives into LEED v4 Commercial Interiors updates as well as what USGBC’s new Arc platform has to offer for tenant spaces. The article outlines specific LEED V4 CI credits that present an opportunity for facility managers to get involved, and also highlights the major benefits of benchmarking building… Continue reading

Meet the Newest Additions to the Lorax Team

The end of the summer has brought new colors in the trees, and two new Lorax employees! We have officially added another project manager and an administrative assistant to our team.

Sabrina Moroz has come on board as our Project Manager, bringing four years of local experience in legal project management to the table. Sabrina is quickly learning the ins and outs of LEED v4, diving right into a variety of projects ranging from schools, to healthcare, to commercial spaces. Sabrina holds a degree in Biomedical Engineering from Cornell University with a minor in Law & Society. She spends most of her free time running a home bakery. Sabrina is also the Lead Volunteer Coordinator for the American Foundation for Suicide Prevention, Maryland Chapter.

Carly Abney, serving as our Administrative Assistant, is new to both Lorax and Baltimore! After receiving her degree in Sustainable Materials and Technology at North Carolina State University she made the trek from her hometown, Raleigh, NC, to Charm City. During her time at NC State, Carly spent four years working in IT and will use those skills on various upcoming analytics projects at Lorax. She also has recent experience in the green building industry, adding to her knowledge of LEED and sustainability. Outside of work Carly enjoys exploring her new city, as well as outdoor activities like yoga and backpacking, and “unrelentingly searching for the world’s best chocolate chip cookie recipe”…. maybe Sabrina can help her out with this one?!

With one month as Loraxians officially under Carly and Sabrina’s belts, we are thrilled to welcome both their expertise and enthusiasm to the green building and sustainability industry!

2017 National Green Building Standard Retreat

NGBS (the National Green Building Standard) is a third-party verified residential sustainability rating system.  It is based on the ICC-700 Standard and focuses on three primary attributes: Healthy Homes, Lower Operating Costs, and Sustainable Lifestyle.  Who doesn’t want that?!  Lorax has 3 NGBS Verifiers, Andrea, Tim and Hailee.

In the second quarter of 2017, Andrea and Tim updated their NGBS accreditation to 2015 NGBS Verifiers, and Hailee has joined the crew as a 2012 NGBS Verifier.  NGBS Verifiers, no matter which version of the rating system, work on residential housing projects to verify compliance with the National Green Building Standard.  Tim, Andrea, and Hailee do site visits to make sure your construction is going according to plan and check on building product installation. Andrea is even an NGBS Partner of Excellence for 2016!

The National Green Building Standard is the foremost residential rating system in the United States. It is applicable to single and duplex style homes, as well as multi-family units. In addition to consulting, Lorax’s accredited verifiers act as the required NAHB liaison, submit the project for certification, and provide all requested responses through the NAHB website.

This year Tim and Andrea joined an elite group of 30 NGBS Verifiers  to attend the invite-only annual NGBS Verifier Retreat held in Upper Marlboro, MD.  What an eventful two days!  To kick off the 2017 NGBS Verifier Retreat Tim and Andrea met with NGBS Verifiers from all over the country at a Baltimore Orioles baseball game.  Nothing like getting to know your fellow Verifiers and the NGBS staff over a cold beer, hotdog, and a winning game for the O’s! 

The down-to-business side of the retreat included presentations from industry leaders, a tour of the Home Innovation Research Labs’s Building Science Research and Testing Facilities, and spirited discussion on the future of green building. Lorax left with new ideas and new friends — we’re already looking forward to next year!

There’s an AP for That (The Sequel)

There are many different sustainability related codes, rating systems, and standards in the marketplace today, and even more project types out there! Suffice it to say, Lorax has the ability and know-how to help you with your sustainability goals!  We’ve got an AP for that!

And now, in the second quarter of 2017, we have three additional accreditations to boast: a Certified Energy Manager, a Fitwel Ambassador, and three new NGBS Verifiers!

Certified Energy Manager (CEM)

Are you looking for knowledgeable advice regarding energy usage and suggestions for improving your overall energy efficiency? There’s An AP for That! As a CEM, Andrea has the knowledge and skills to evaluate your building’s energy usage and make suggestions for improving your overall energy efficiency.  She takes a holistic approach to the entire building’s energy usage to look for ways to make small economic investments for huge energy savings. Since its inception in 1981 by the Association of Energy Engineers (AEE), the Certified Energy Manager (CEM®) is an individual who optimizes the energy performance of a facility, building or industrial plant. The CEM is a systems integrator for electrical, mechanical, process and building infrastructure, analyzing the optimum solutions to reduce energy consumption in a cost effective approach. CEM’s are often team leaders and help to develop and implement their organizations’ energy management strategies.

Fitwel Ambassador

Looking for a fresh approach to certification systems that address occupant health and wellness? There’s An AP for That! Katie, a new Fitwel Ambassador, is recognized as a leader and active participant in Fitwel’s healthy building movement.  As the concept of occupant health and wellness continues to rise as a priority for building owners and operators, it is no surprise that this new rating system is already being utilized on so many properties. Fitwel has a vision for the future where every building is enhanced to support the wellbeing of its occupants, and surrounding communities. It is a unique building certification system that positively impacts occupant health and productivity through an integrated approach to workplace design and operations.


They may be called Verifiers instead of APs, but we can’t forget about our resident NGBS verifiers!  In the second quarter of 2017, Andrea and Tim updated their NGBS accreditation to 2015 NGBS Verifiers, and Hailee has joined the crew as a 2012 NGBS Verifier.… Continue reading

Like a Good Consultant, Lorax is There

Lorax is known throughout the Baltimore area as green building and sustainability consultants – but we decided we didn’t want to stop there! In an effort to be a good neighbor in our community, and help improve more than just the buildings within it, we have initiated a new Company Charity Matching Program. 

Lorax is now matching all of our employee’s personal donations to various local charities, including the South Baltimore Learning Center (SBLC), BARCS Animal Shelter, The Salvation Army, The Associated Jewish Charities, and the Ronald McDonald House of Baltimore.  These organizations all have a special place in Lorax’s heart for different reasons.

  • Neal sits on the Salvation Army Advisory Board
  • Tim and Hailee volunteer as tutors at SBLC
  • Katie is a participant of the Youth Leadership Council of The Associated
  • Kristy and Krystal have adopted animals from BARCS Animal Shelter

However, we aren’t just putting our money where our mouth is… Lorax has been busy getting involved with these non-profits as well as several others!

Back in April Lorax showed power in numbers with over half of our company attending the SBLC Gala!  After weeks of preparation by Hailee & the rest of the gala committee, we had an exciting evening filled with inspirational graduate speeches and unexpected auction winnings! We are so proud to support SBLC’s work to provide literacy, life skills training, and career services to Baltimore.

Throughout the spring and summer, our Lorax residents of Federal Hill – Tim, Hailee, Katie and Katie – have attended many Volunteering Untapped events. With a motto of Doing More for Bmore, VU organizes fun local volunteer opportunities on a monthly basis. From tree plantings with Blue Water Baltimore, to city clean-up efforts with the Waterfront Partnership, and handy work at the Baltimore Community Tool Bank, we’ve helped make a difference across our city, and can’t wait to see what events the upcoming months have in store!

As our work in the community continues into the hot summer months, Lorax hopes to continue a positive presence in South Baltimore and beyond!

There’s an AP for That!

There are many different sustainability related codes, rating systems, and standards in the marketplace today, and even more project types out there! Suffice it to say, Lorax has the ability and know-how to help you with your sustainability goals!  We’ve got an AP for that!


Constructing a new building or renovating an old one?  LEED BD+C is the perfect rating system for a whole variety of building types including schools, core and shell, offices, warehouses, apartments, and more.  If you’re ready to get started on your project, There’s An AP for That!  Krystal, Andrea, and Tim can tell you everything you need to know about LEED BD+C, they’d love to talk to you about the changes in LEED v4!


Is your building already complete?  Want to monitor your operations and make sure your building is working the way it is supposed to?  If this sounds like something you might be interested in, There’s an AP for That!  Our resident LEED EB O+M experts, Kristy, Katie F, and Katie S will tell you all about how you can certify your existing building. And don’t forget to ask them about a very exciting Existing Building project, M&T Bank Stadium, Home of the Baltimore Ravens!


Do you have a big project? A huge project?  Maybe you want a way to get the community involved in your project, or find a way to get the most benefit for the surrounding neighborhood.  If this seems like a description of something you’ve got in the works, There’s an AP for That!  Call Hailee and ask her about LEED for Neighborhood Development.  This rating system focuses on larger, community scale projects, and involves a lot more community involvement than traditional rating systems to get a LEED Certification for the whole neighborhood!


Want to design the healthiest, happiest, most productive building for your tenants?  There’s An AP for That.  Call Katie F and ask her about the WELL Building Standard.  WELL focuses on concepts like air, water, nourishment, light, fitness, comfort, and mind, to create a healthy space where people spend the majority of their time.  The WELL Building Standard uses innovative, research-backed strategies to advance health, happiness, mindfulness, and productivity in our buildings and communities.


They may be called Verifiers… Continue reading

Discovering and Financing Energy-Saving Opportunities

Last week Katie and Tim attended the DC Sustainable Energy Utility office’s presentation on Discovering and Financing Energy-Saving Opportunities in Your Building. The facilitators of the forum were representatives from Urban Ingenuity, a DC based Financial Services Organization that “provides innovative solutions to develop and finance advanced energy projects, building retrofits, and state of the art clean energy infrastructure.” Urban Ingenuity focused on the Property Assessed Clean Energy (PACE) financing method, specifically its usage throughout the District of Columbia and the many opportunities for the program’s expansion.

Tim is already an expert on Maryland’s adoption of PACE (read more here!), but these Loraxians wanted to learn how DC’s more established program was operating and  how it could apply to our current and future DC projects.

Eligibility remains the same across state borders- both new construction and existing buildings qualify, but it applies only to commercial (office, institutional, multifamily, industrial, or non-profit), with government and single-family residential projects excluded. Many case studies that are currently financing building upgrades with DC PACE were discussed, and the presenters noted that PACE funding has been used on a wide range of project sizes, from $100k up to $2 million.

PACE helps take the ever-present question of financially prioritizing sustainability out of the equation. With its proven benefits for both long and short term owners (think: increased property value, decreased utility bills and lower operations and maintenance costs) PACE allows them to stay relevant in today’s competitive market.

As many of our projects pursue rating system certifications, we were excited to learn that standard PACE improvements and upgrades align well with many of the rating systems requirements of LEED, IgCC, and several others, therefore streamlining the application process for the PACE assessors. But, note that the program is adaptable to assess projects independent of green building certifications.

Contractors interested in working on PACE projects must be registered with the program, but the process is very straightforward- simply fill out an application here.

If you think your project may qualify, or you want to learn more about DC PACE details, please contact Tim Barranco or Katie Stanford!

Neal Fiorelli Honored at Baltimore SmartCEO 2017 Future 50 Awards Ceremony

Baltimore SmartCEO Honored Fast-Growth Companies at its 2017 Future 50 Awards Ceremony

Baltimore SmartCEO honored the 2017 Future 50 Award winners at a Hawaii-themed awards celebration on January 19, 2017 at the Hunt Valley Inn. In all, 50 mid-sized Future 50 companies and 10 Emerging Growth companies were recognized in the program for their fast growth, determined by a three-year average of employee and revenue numbers. The 2017 Future 50 winners collectively generate more than $800 million in annual revenue and employ 7,604 individuals in the Greater Baltimore area.

Neal Fiorelli, Principal of Lorax Partnerships, supported by many Lorax team members, was honored in the Emerging Growth category at the 2017 Future 50 Awards Ceremony. Read Neal’s story here: http://www.smartceo.com/2017-baltimore-future-50-lorax-partnerships-llc/. Neal reminds us that, “The really good leaders I’ve experienced in my career know how to articulate the purpose of their vision, clearly state the objectives, and then step aside and let the right talent lead the charge.” See the full list of 2017 Emerging Growth Winners below.

 “Ask any CEO and they’ll tell you that leading a fast-growing company is one of the most exhilarating and challenging endeavors an entrepreneur can experience. From growing a startup to scaling an established organization, this year’s Future 50 winners have executed their growth strategies year after year. More impressively, they have created job opportunities and fueled economic prosperity in our region,” says Jaime Nespor-Zawmon, President of SmartCEO.

“These passionate and driven entrepreneurs embody the true definition of leadership. We honor them for their unwavering commitment to building their businesses, shaping our communities and making our region a better place to work and live.”

2017 Emerging Growth Winners

Ainsley & Co.

View the SmartCEO Future 50 Emerging Growth group video.

The Beliveau Group

Capital Services, Inc.

Continental Clinical Solutions, LLC

Evolve Consulting Group, Inc.


L&H Business Consulting, LLC

Lorax Partnerships

Mediquest, LLC


About the Future 50 Awards

The Future 50 Awards program is the largest and most anticipated SmartCEO awards program of the year. This program recognizes 50 of the region’s fastest growing, mid-sized companies. These companies represent the future of the region’s economy and embody the entrepreneurial spirit critical for leadership and success.

About SmartCEO

SmartCEO’s mission is to educate and inspire the business community through its award winning magazine, connections at C-level events and access to valuable online resources.

Lorax Partnerships 2016 NGBS Green Partner of Excellence

In December, Lorax’s very own Andrea Shoaf was named an NGBS Green Partner of Excellence for 2016. NGBS Green, which is based on the National Green Building Standard™ (NGBS), is a rigorous third-party certification program for single and multifamily residential projects. Andrea joins an elite group of program partners — one of 18 verifiers identified — who have been recognized for their dedication to customers, providing increased value, professionalism, and relevance in the marketplace through third-party verification services. 

This recognition was awarded to those who display leadership in innovation in building science, dedication to the residential construction industry, and significant commitment to green certification over the past year. Lorax Partnerships is committed to building an inventory of healthier homes that cost less to operate, are more comfortable to live in, and are part of a more sustainable lifestyle for their residents.

Lorax has certified more than 200 residential units under NGBS, and is currently working with design and construction teams on 2,000 new residential units as regional demand for sustainable multifamily development ramps up. 300 St. Paul Place, 2 Hopkins PlazaThe Woodberry, and The Enclave at Box Hill are some of the newest Baltimore City projects pursuing NGBS certification with Lorax’s accredited NGBS verifiers. 

300 St. Paul Place

300 St. Paul Place is a residential conversion of an existing office building in the heart of downtown Baltimore by developer PMC Property Group. The building was constructed in 1957 by Commercial Credit Corporation and has served as office space for a number of financial institutions since then, including Citigroup Inc. The new design will preserve the iconic façade while modernizing the interior spaces and adding amenities for tenants.


2 Hopkins Plaza

2 Hopkins Plaza is a mixed-use conversion by Berman Enterprises of the existing PNC Bank office tower in downtown Baltimore. The renovations will turn the top 11 floors to apartments and bottom floors to office space for several hundred employees of the Army Corp of Engineers. The building is home to one of the City’s new bike share stations and has direct access to new bike lanes that run from 29th street at Johns Hopkins University to Pratt Street downtown.

The Woodberry

2001 West Cold Spring Lane, also known as The Woodberry, is a mixed-use development project by Klein Enterprises and Manekin located in north Baltimore, at the… Continue reading

Engineering Green 2016: The Greener the Better

img_4105Lorax employees were excited to attend Engineering Green 2016 at Johns Hopkins University last week.  The morning started with a presentation from the JHU Office of Sustainability.  They detailed their efforts to reduce energy consumption and greenhouse gas emissions among all campuses and facilities.  As a leading research university with extensive laboratory space, they’ve been working on innovative solutions to mitigate the high process loads and indoor air quality challenges associated with lab space. We had an opportunity to tour the brand new Undergraduate Teaching Labs which included chilled beam cooling, underfloor air distribution, and energy recovery systems, along with beautiful rain gardens and bioretention facilities. It was an impressive demonstration of JHU’s ability to blend cutting edge technology into the campus’s scenic landscape.

There were a variety of informational sessions that we enjoyed as well.  Tim attended a presentation on home energy efficiency hosted by a JHU Post-Doctoral researcher.  He learned about energy saving strategies that employ integration of smart home appliances with the grid that he will be applying to his projects and his own house!  Hailee attended a session hosted by BioHabitats and the Waterfront Partnership that included a case study about the Growing Green Initiative effort to transform vacant lots in the city.  The goal is to turn unused lots into community amenities that give residents a green space to enjoy and can offer walking paths, community gardens, and nice views.  We also learned more about the SITES v4 rating system to help create sustainable, functioning landscapes.

Overall we had a great day at Engineering Green! We learned a lot and got to interface with industry leaders and professionals who were happy to share their knowledge.